ROLE OF CORPORATE SOCIAL RESPONSIBILITY(CSR) IN TODAY’S WORLD
ROLE OF CORPORATE SOCIAL RESPONSIBILITY(CSR) IN TODAY’S WORLD Today it cannot be considered an exaggeration if we consider business and business houses to be a part of society and to view them together as something inseparable. The business houses through their actions and activities affect the survival of billions of people around the globe and hold the power to change their surroundings, their natural resources, and the whole environment itself by implementing various aggressive and profitable business strategies. More of the consumers than ever before, today are voicing their demands to change the way the companies do their business and pushing them to radicalize their business practices. They want the business existing in today’s world to become more transparent and take an active role to realize their Corporate Social Responsibility (CSR) towards addressing the various social, cultural, and environmental issues. The Concept of CSR- CSR means when a company or a business ente...