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Showing posts with the label contentmarketing

PROS AND CONS OF E-COMMERCE

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  PROS AND CONS OF E-COMMERCE E- commerce(Electronic commerce) is the business of buying and selling things over the internet. E-Commerce operates in four of the major market segments  Business to business B2B Business to customer  B2C Customer to customer C2C Customer to business C2B Advantages of e-commerce  To the small business- to set up a shop or showroom and to maintain it requires a use investment and because of the online business facility, a small business can be set up with very little investment this give power to small businessman/businesswoman. Saves time- either we talk about the seller of the customer online shopping saves their time. Going to the market shop to shop requires more time and effort as compared to online shopping. Time flexibility- the services as we know are available 24/7 so the customers can view and shop products whenever they wish to. Comparison - customers can compare a large number of products easily and quickly w...

TOP 5 CODING LANGUAGES

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  TOP 5 CODING LANGUAGE A person new to the field of programming, is always faced with a choice or more of a dilemma regarding ‘from where to start?’. In the universe of computers, coding languages are quite extensive with around 600 coding languages currently in existence, and many more coming up with every single passing day. The most popular ones are the engines that drive almost every consumer application, the most basic of the consumer electronics that we see around us, and as well as the most humongous of the industrial machinery. While starting as a newbie program developer, one has to identify which coding language to explore from amongst the immense sea of programming platforms according to one’s own needs, uses, and career goals that one has in mind. Every programming language has its own feature set and a plethora of various complexities that one needs to understand in order to use it as a tool working on its complete potential. Here are 5 of the most popular of such cod...

E-LEARNING: The Reds and Greens

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  E-LEARNING: The Reds and Greens Times are changing and so are the ways of imparting education. And that is how the augment of online learning on the scene of modes of delivery of education took place. Earlier the modes of digital education were confined to the closed doors of auditoriums within schools and colleges but have now broken free and transpired in the personal spaces of individuals. The homes and places of comfort that were earlier unimaginable for imparting knowledge and other things of importance whether it be concerned with new areas of leisure and hobbies are now catering to an established regime of filling up the gap left by the absence of traditional classrooms. And while going through the Covid-19 pandemic, it can be seen as a phenomenon widely being adopted all around the world. As E-learning being the only feasible option in the current dreadful times, it has been observed that the opinions of the general population are hugely divided into the benefits and flaw...

Gita Gopinath - Influential Indian Women

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  GITA GOPINATH Gita Gopinath, an Indian American economist who has been Chief Economist at International Monetary Fund since 2019. She is the director of the IMF’s Research Department and the Economic Counsellor of the Fund.  Early life  Gita Gopinath was born on December 8, 1971, Kolkata, India. She studied at Nirmala Convent School in Mysore. She received a B.A. degree in 1992 and an M.A. degree in economics in 1994, both from the University of Delhi, and further completed an M.A. degree at the Washington University in 1996. She completed her Ph.D. from Princeton University. She was awarded Princeton’s Woodrow Wilson Fellowship Research Award while doing her doctoral research at Princeton. Gita Gopinath is the John Zwaanstra Professor of International Studies and Economics at Harvard University. She is co-director of the International Finance and Macroeconomics program at the National Bureau of Economic Research, a visiting scholar at the Federal Reserve Bank of Boston...

Content Marketing

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  Content Marketing Content Marketing is a technique of storytelling that marketers employ to pass along relevant and valuable information to its customer. It is a tool to engage customers through the art of storytelling in the form of audio, visual, print, and many more. Content Marketing came into the picture to enforce valuable information amongst the target audience. Content Marketing Institute defines- "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a well-defined audience and to drive profitable customer action ". This definition emphasizes on delivery of valuable, relevant, and consistent. These three elements are glaringly absent in traditional marketing. Traditional Marketing emphasizes push strategy; to market products that are being produced, putting efforts into the features, the need to buy is largely inconsistent in the targeting of customers. History of Co...