PROS AND CONS OF E-COMMERCE

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 PROS AND CONS OF E-COMMERCE

E-commerce(Electronic commerce) is the business of buying and selling things over the internet. E-Commerce operates in four of the major market segments 

  • Business to business B2B

  • Business to customer  B2C

  • Customer to customer C2C

  • Customer to business C2B


Advantages of e-commerce 

  • To the small business- to set up a shop or showroom and to maintain it requires a use investment and because of the online business facility, a small business can be set up with very little investment this give power to small businessman/businesswoman.

  • Saves time-either we talk about the seller of the customer online shopping saves their time. Going to the market shop to shop requires more time and effort as compared to online shopping.

  • Time flexibility- the services as we know are available 24/7 so the customers can view and shop products whenever they wish to.

  • Comparison- customers can compare a large number of products easily and quickly which would otherwise require going shop to shop.

  • Variety- online shopping provides a large variety of products under a single website.

  • Connect to a larger number of customers when you set up a shop or showroom it is accessible to only people living nearby, but when it comes to online business sellers can connect to a huge audience globally.

  • Better deals- coupons, discounts, promotion schemes, etc. help customers to grab better deals.

The government of India has launched various schemes to support e-commerce like Digital India, Make in India, Startup India, Skill India, Innovation fund, etc.


As every coin has two sides. E-Commerce has disadvantages as well.

Disadvantages of E-commerce


  • System security -credit card fraud is the most common security threat. Hackers gaining unauthorized access to customers' personal and payment information.

  • Trust issues- if you are an unknown you are unsafe, so customers initially find it difficult to trust any website with its product.

  • Delivery time -online stores try their best to deliver products quick as possible but they do take time to process the product and deliver it.

  • No real interaction- In many cases the product visible on the website is different from the real one customers cannot even see the product (for example clothes) and the person it is supposed to be brought for.

  • No physical presence - while shopping online customers cannot touch the product to have an idea about the quality.

  • Unable to connect to people with no internet- people living in villages or areas where the internet isn't available online shopping is not possible. So the website fails to connect to potential customers.





                                  Article by: Kanupriya Chundawat 

Edited by: Aastha Soni


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