TechSpeak By Sankalp

  CONTRIBUTION OF TECHNOLOGY IN EDUCATION The age we are living in is completely technology-driven and there is no fact otherwise. Businesses, jobs, education, hospitals, sports, and the list goes on. Every component of the modern world is directly or indirectly dependent upon the advances of technology. Education is one such sector. Education is the foundation for creating the super world mankind dreams of. Education is no exception when we speak of various sectors being dependent upon technology. Technology has rapidly changed the ways of teaching and learning. Every year, teaching methods are modified along with major-minor modifications in technology. Educational Institutes are investing vast amounts to bring the finest of technologies into their campuses.  Visual learning is one of the biggest benefits of technology. Computers and projectors allow students to have a better understanding of concepts that were taught passively through texts. Virtual reality has made it poss...

  Content Marketing Content Marketing is a technique of storytelling that marketers employ to pass along relevant and valuable information to its customer. It is a tool to engage customers through the art of storytelling in the form of audio, visual, print, and many more. Content Marketing came into the picture to enforce valuable information amongst the target audience. Content Marketing Institute defines- "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a well-defined audience and to drive profitable customer action ". This definition emphasizes on delivery of valuable, relevant, and consistent. These three elements are glaringly absent in traditional marketing. Traditional Marketing emphasizes push strategy; to market products that are being produced, putting efforts into the features, the need to buy is largely inconsistent in the targeting of customers. History of Co...

  Email Marketing                                                                                     Email marketing is a highly effective digital marketing strategy that involves sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. It’s the most direct and effective way of connecting and engaging with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. In its broadest sense, every email sent to a potential or current customer could be considered as email marketing. It usually involves using email to send advertisements,...

  THE INTERNET OF THINGS (IoT) In this fast-growing world with constant technological advancement, the trending topics of interest are mainly the internet of things, machine learning, artificial intelligence, virtual reality, augmented reality, etc. These terms are related to data analysis. These terms coined not more than a decade ago, have become so common as if they hold with them our future world. This attention is well deserved, as they are really interested in probing concepts. They seem to connect the world of imagination to reality. All of them have a great scope of research. So let’s discuss one of these technological advancements; IoT which is believed to be the leading technology behind many future innovations. According to IoT analytics estimates, there were roughly 9.5 billion connected IoT devices at the end of 2019. Internet of things (IoT) simply means a system of interrelated devices that are capable of transferring data over a network without requiring human-to-hu...

IMPACT OF TECHNOLOGY How technology has influenced our lives   Technology comes from the Greek words “techne” meaning art, skill, craft, way, manner, or means by which things are gained and “ logos” meaning expression . It literally translates to the expression of skill, art, manner, science, etc.   Today, believing that technology doesn’t play an important role in improving our day to day lives will be a foolish statement. The scope of technology is unimaginable. We think we’ve come so far and ahead with the help of technology but, intriguingly, we’ve just scratched the surface and the possibilities are infinite and unlimited.  In the primitive days (4500-3300 BC) man invented the wooden wheel.  It was the greatest invention of the time and would change the course of transportation. And further, after the domestication of horses, the legendary horse chariot improved the transportation of goods and people, substituting the need for hard work by a man, with...

  COMPUTERISED WORLD 2020-year of digital boost   As the world continues its battle to contain the novel coronavirus pandemic for more than 9 months now, it’s hard to remember a time before COVID-19 where there were no masks, no need to socially distance ourselves, running trains, busy roads, and whatnot. The lives of people around the globe came to a screeching halt earlier this year, with the virus forcing most to stay at home, order necessities online, and avoid physical interaction as precautionary steps. Stuck at home during the coronavirus pandemic, with movie theatres closed and no restaurants to dine in, people have been spending more of their lives online. Technology offers vital weapons for effectively monitoring and controlling disease outbreaks, as humans simply cannot operate and match the scale and speed at which artificial intelligence-powered machines can operate. Education, defense, medicine, business, entertainment, communication, and almost every other thing...