TechSpeak By Sankalp

  Content Marketing Content Marketing is a technique of storytelling that marketers employ to pass along relevant and valuable information to its customer. It is a tool to engage customers through the art of storytelling in the form of audio, visual, print, and many more. Content Marketing came into the picture to enforce valuable information amongst the target audience. Content Marketing Institute defines- "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a well-defined audience and to drive profitable customer action ". This definition emphasizes on delivery of valuable, relevant, and consistent. These three elements are glaringly absent in traditional marketing. Traditional Marketing emphasizes push strategy; to market products that are being produced, putting efforts into the features, the need to buy is largely inconsistent in the targeting of customers. History of Co...

  Email Marketing                                                                                     Email marketing is a highly effective digital marketing strategy that involves sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. It’s the most direct and effective way of connecting and engaging with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. In its broadest sense, every email sent to a potential or current customer could be considered as email marketing. It usually involves using email to send advertisements,...

  PAY PER CLICK (PPC) ADVERTISING The world today is going all digital. From a pencil to a car, everything is available online. The internet has enabled us to find our quick fixes with just a click. Given the recent dreadful turns when the COVID-19 disease has put the whole world into lockdown the only convenient means to satisfy our needs is available in the digital world. Businesses especially, now more than ever are giving substantial gravity to internet marketing. A striking tool in internet marketing is PAY-PER-CLICK (PPC) ADVERTISING. You must have acknowledged that when you search for something on the internet certain links appear on top in the form of ads or you must have encountered pop-up ads while surfing the internet. That is PPC ADVERTISING.  PPC Advertising is a model of internet marketing under which organizations could promote and advertise their products and services online in the form of an ad and every time their ad is clicked upon by the users they have to ...

In the past few years, the importance of social media has been significantly increasing for a great many purposes but it especially boosted one sector i.e. marketing. The year 2020 has made social media the only feasible option for sellers to reach out to buyers because due to the novel coronavirus pandemic the traditional means were no longer feasible and thus our dependence on the internet grew. With the inability to interact with the world physically the digital mode of interaction came in handy. Social media marketing is the usage of various social media tools, platforms, and websites to promote any product or service. It is a form of electronic or internet marketing based on dispersing any product/service related content on social media platforms in order to achieve sales and promotion targets. Now let us analyze the must-haves of social media marketing. FACEBOOK Facebook is a social media platform that allows its users to interact with each other through messages, video cal...

The invention of the internet has provided new horizons to the way of life in a million areas, the way we interact with the world, the way we seek information and more so significantly the way businesses operate. It has given birth to a new industry type altogether-  E-Commerce. Businesses are relying more and more on online tools to increase their area of the market, especially now given the state of the world at large after having been struck by a deadly virus; the novel coronavirus. Having to face this pandemic in the absence of the online market space would have made all the businesses go haywire until now. So let's get to the detail of how businesses establish themselves in the online market space. The crucial elements of online market space are social media marketing and digital presence. While social media marketing includes promoting a business and its products and services online through various social media channels like Facebook, Twitter, Instagram and many more, d...

An e-commerce platform is a website that allows businesses to launch, host, and manage an online store. While different e-commerce platforms offer different features, all of them give business owners a way to sell directly to customers. Over the years there has been a flourishing growth of these platforms. The facts show that if you own a business that sells products, there is enormous opportunity online. According to studies by Statista, by 2021 there will be more than 2 billion people buying goods and services through e-commerce shops. E-commerce revenue is predicted to reach more than $6 trillion annually by 2022. Different businesses have different needs depending on their business model, sales volume, and a variety of other factors.  However, it is not easy to wade through hundreds of options and find the best one.   According to G2, there are over 370 e-commerce platforms available for businesses. E-commerce giants like Amazon are swallowing up more than half of the ma...