Email Marketing

-

 Email Marketing


                                                                                   

Email marketing is a highly effective digital marketing strategy that involves sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. It’s the most direct and effective way of connecting and engaging with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.


In its broadest sense, every email sent to a potential or current customer could be considered as email marketing. It usually involves using email to send advertisements, requests business, or solicit sales or donations. It is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. These e-mails can be sent to the purchased lead list or current database. 

Email Marketing Strategy

Email marketing strategy is part of the overall marketing strategy and business plan. It helps to market the products and services with the use of the email channel with the best chances for making a profit, reaching goals, and grow the business. 

  1. The first strategy involves personalizing messages in which a company uses the customer’s data for the mail, leaving a great impression on the customer. 

  2. The next strategy used is segmentation in which the customers are divided into segments to send more targeted emails. This helps in sending the right email to the right customer. 

  3. The next strategy that many companies use is sending mobile-friendly emails, as many people use mobile phones to check their emails, and sending mobile-friendly emails can increase the ROI quite amazingly.

  4.  Designing and effective content creation is another strategy to enhance the customer’s interest in a particular product. 

  5. The final and one of the most influential strategy is automated email campaigns where trigger-based emails are sent out automatically based on user behavior. These types of emails include welcome email, thank you e-mail, and transaction e-mails. 




Advantages of Email Marketing

  • Email marketing helps in boosting brand awareness

  •  promote content

  •  generate and nurture leads

  •  market products

  • build relationships.


 Starting with a buyer persona, understanding what they want, tailoring the email campaign to the audience's needs, and finally encouraging customer’s loyalty to repeat business and generate revenues Email marketing is a remarkable tool in an organization's success.




Article by: Agniswatta Ananya Jena
Edited by: Aastha Soni

Comments

Post a Comment

Popular posts from this blog

The Smallest Computer In The World

-
Image
          The Smallest Computer In The World The Smallest Computer in the World Fits On a Grain of Rice. Researchers at the University of Michigan just created the world's smallest computer (again). After all, it's unclear if the IBM computer even counts as an actual microcomputer. The IBM device lost all its programming and data as soon as it turns off, unlike the Michigan Micro Mote, which retained its programming even when it wasn’t externally powered. “It’s more of a matter of opinion whether they have the minimum functionality required,” said David Blaauw, a professor of electrical and computer engineering at University of Michigan who helped develop the University of Michigan's newest tiny device. If the IBM machine constituted a computer, then University of Michigan would work to gain back their title: their latest micro device measures 0.3mm per side (1/10th the size of IBM’s computer), and is smaller than a grain of rice. The de...
Read more

Design Thinking - A Mindset

-
Image
Thinking generally indicates the way we carry out thoughts in our minds. It is the internal stimuli that trigger our mind and we are bound to set up an image of the thoughts which we carry from our inner instincts. Each of us first perceives the thoughts before it is brought into action. Thus our brain is an active part of the human body which generates those thoughts into action. Keeping in mind the process of thinking, thinking is divided as Positive thinking I t means thinking in the right direction and at the right time. Thinking about some positive aspects or views which will tempt us to arrive at concrete decisions. Those persons who always look at positive aspects of life they are called optimistic people. They are generally highly motivated, their innermost perseverance enhances the value of the goal for you and intensifies your motivation level.  Negative thinking It refers to those people who look at the darker aspects of life. They are called pessimistic people. They are...
Read more

Specialities of the month of May

-
Image
  Specialties of the month of May The month of May signifies so many different things to people that it is hard, to sum up, its importance in a single thought. While May is considered a time of new harvest and celebrations for farmers across the country, it also ushers in the dreaded Indian summers, which in turn is symbolized by vacations for children and family trips to the hills for a lot of Indian families.  However, the importance of May runs much deeper than just the basic symbolic inferences to which we as a society often restrict ourselves to. It also has a significant place of honor within religious and spiritual connotations, cultural diversity and societal practices. Here are some of the unique things which make May, the most mystical of all months: Despite a majority of months being named after Greek Gods and even the occasional Roman king, May is named after Maia. She is the Greek Goddess of fertility and this is signified by May being the month of harvest for far...
Read more