PAY PER CLICK (PPC) ADVERTISING

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 PAY PER CLICK (PPC) ADVERTISING


The world today is going all digital. From a pencil to a car, everything is available online. The internet has enabled us to find our quick fixes with just a click. Given the recent dreadful turns when the COVID-19 disease has put the whole world into lockdown the only convenient means to satisfy our needs is available in the digital world. Businesses especially, now more than ever are giving substantial gravity to internet marketing. A striking tool in internet marketing is PAY-PER-CLICK (PPC) ADVERTISING.


You must have acknowledged that when you search for something on the internet certain links appear on top in the form of ads or you must have encountered pop-up ads while surfing the internet. That is PPC ADVERTISING. 

PPC Advertising is a model of internet marketing under which organizations could promote and advertise their products and services online in the form of an ad and every time their ad is clicked upon by the users they have to pay a fee to the concerned portal where the ad was being showcased. In layman’s language, under PPC advertisers pay a fee to the publisher (search engine, website owner, or a network of websites) each time one of their ads is clicked. 


BENEFITS

1. Efficient in driving traffic to one’s website.

2. Captivate user attention.

3. Cost-effective as you only need to pay every time a user actually visits your site.


HOW DOES PPC WORK?

It works differently on different platforms. Your ad will appear only if it is of any relevance to the user.










For instance-

On Search engines: The Ad needs to be defined by some keywords for when anything concerning that keyword is being searched your ad can appear on the result page. If nothing related to your keyword is searched upon your ad won’t appear on the user's screen.


On Social Media: Cookies, search history and searched tags, etc. determine what kind of ads will appear to you while on any social media platform. 


So if you’re looking to boost your business in the digital world PPC can be a great aid to you.



Article by: Aastha Soni



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