Must-Have of Social Media Marketing - 2020

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In the past few years, the importance of social media has been significantly increasing for a great many purposes but it especially boosted one sector i.e. marketing.

The year 2020 has made social media the only feasible option for sellers to reach out to buyers because due to the novel coronavirus pandemic the traditional means were no longer feasible and thus our dependence on the internet grew. With the inability to interact with the world physically the digital mode of interaction came in handy.

Social media marketing is the usage of various social media tools, platforms, and websites to promote any product or service. It is a form of electronic or internet marketing based on dispersing any product/service related content on social media platforms in order to achieve sales and promotion targets. Now let us analyze the must-haves of social media marketing.

FACEBOOK

Facebook is a social media platform that allows its users to interact with each other through messages, video calls, and voice calls. It is also a great platform for sharing pictures, videos, articles, ads, and even your own thoughts and opinions. For marketing purposes, Facebook is a great place. One can create and share product/service-related content in the form of an image or a video and it also allows specific spaces for advertisements that you can purchase and then the users will come across them while surfing on Facebook.

PROS OF FACEBOOK

  • Easy to access
  • Greater reach; on a worldwide scale
  • Helps to raise brand awareness
  • Can be used to enquire user's views

INSTAGRAM

It is a social media platform mainly for the purpose of sharing images and videos. It also allows users to talk to each other and post comments on and share the posts they like or dislike. It is very popular among youngsters these days and for marketing purposes, it is a great place. Instagram offers specified ad spaces that can be purchased so that the user gets to stumble upon your content. You can create a profile of your organization and post images and videos promoting your products/services and receive user reviews through comments or messages.

PROS OF INSTAGRAM

  • A popular choice as there are millions of users using Instagram
  • Helps to engage with the customers
  • Helps to raise brand awareness
  • Can be used to enquire user's views
  • Helps to occupy greater market share

WEBSITE

A website is a set of webpages pertaining to a common topic identified by a single domain name. Many businesses create their own website in order to develop a common digital ground with all the information about its practices and its products and services and also provides an e-market for its contents which means users can purchase the organization's products directly through its website without any middleman in between.

PROS OF WEBSITE

  • Common ground for all of the information
  • Provides the users easy access
  • Eliminates middlemen

EMAIL MARKETING

An email is an electronic mail. It is similar to letters but it is digital and it can only reach out to the people who have an email account. Every email sent to a current or potential customer could be considered email marketing. It is very useful because postcards and pamphlets get easily ignored or lost in transit but an email can be used to send texts, images, videos, and more.

PROS OF EMAIL MARKETING

  • Easy to share
  • Deliver targeted messages
  • Reach an already engaged audience

BLOG

A blog is a place where people can post their own creations be it poems, articles, stories, and more. For marketing purposes, it can be a very useful tool.

PROS OF BLOG

  • Connect people to your brand
  • Greater reach to a larger audience
  • Helps to engage the audience

NEWSLETTERS

It is a type of email that updates your audiences with the latest tips, improvements, and details of your products and services. It is an effective way to maintain the interest of the customers and promoting the products.

PROS OF NEWSLETTERS

  • Easy to use
  • Financially economical
  • Keep in touch and main relations with customers

VIDEO MARKETING

Many social media platforms have a video sharing feature these days. It is a useful tool for the purpose of marketing. The brand can create engaging and attractive videos and share them on various platforms to promote one's business.

PROS OF VIDEO MARKETING

  • Creative videos catch the user’s attention
  • Helps to reach out to the audience in an attractive manner
  • Creates an impact on the audience's mind

POSTERS

Posters are graphics or a document containing images and texts. E posters can also include multimedia elements. These are a great way to promote business and its products through an engaging and captivating medium that includes images, text videos, gifs, multimedia tools, and more to share a lot in a brief and attractive manner.

PROS OF POSTERS

  • Engaging and captivating
  • Attracts user attention
  • Easy and convenient medium to share information in an interesting manner.

Having analyzed a few of the many tools of social media used for marketing, it is evident that these are much convenient and efficient over the traditional means which not only are expensive but also require a lot of physical labor.

2020 as we know has been a much unexpected year for everyone. We are facing something unimaginable with no way out as of now. The novel coronavirus has forced the world at large to shrink into its shed and thereby completely changing the way of business.

No other markets are more active than e-markets. No way to engage with others rather than through the internet. Staying safe requires staying at home. In such times e-marketing methods are the wheels on which the economy is still running so let's embrace them.

Writer: Aastha Soni

Editor: Sonal Kamble

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