Trending Blogs 2020

Earlier blogging referred to more of a personal diary or journal that people shared online. In this online journal, you could talk about your daily life or share about things that you were doing. Then, people saw an opportunity to communicate information in a new way online with the rise in technology and the availability of the internet. Thus began the beautiful world of blogging.

A blog is an abbreviated version of “weblog,” which is a term used to describe websites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order.

Blogs range from the personal to the political and can focus on one narrow subject or a whole range of subjects. Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. And others are more like personal journals, presenting the author’s daily life and thoughts.

Even though each blog consists of different types of elements and content, they do have some characteristics in common they are - the main content area is usually listed with articles chronologically. Often, the articles are organized into categories. An archive of older articles. It is a way for people to leave comments about the articles. They consist list of links to other related sites, sometimes called a “blogroll”.

Blogging has emerged as one of the trendy professions in recent times due to many reasons. It does not demand a lot of complexity and also does not need any training or practice. However, a particular amount of sense or knowledge related to the ongoing around us or information related to basic topics that can connect you with the world is needed. 

The profession itself has shown its value and importance in various fields including education, business, free lancing and online passive income stream. 

There are a variety of topics that can be used to make blogs. However, some of the topics are the most valued and used by bloggers in order to gain popularity. These topics are always seen appearing on the top if you want to start blogging and cannot be missed if you aspire to create good blogs. 

HEALTH AND FITNESS

If we assume, by the current situation where we are stuck in a pandemic worldwide while we continue to work from home, many people have started getting concerned about their physical health and fitness. Whether one is at the beginning of their fitness journey or in desperate need of some motivation to keep going, you’ll find these blogs very useful.

It lets you share your best advice, information, and expertise, and other people. Blogs can include many types of articles such as 'how-to' instructional posts, fitness club news, interesting training techniques, and nutrition tips, and more. For the average person, fitness helps us to live life to the fullest and encompasses the three important parts of our being, physical, mental and emotional health. Therefore people tend to read more of the blogs that are related to health.

The most popular blog related to health is The Fit Men Cook blog which was founded by Kevin Curry in 2012 to share recipes during his diet, build a community around healthy food, and, above all, to motivate himself in overcoming the difficulties of weight loss. Kevin focuses on easy, simple recipes that are to be the basis for building new, healthy habits. Fit Men Cook from a small personal blog has become a media empire

FOOD

This type of blogging represents a complex interweaving of “foodie” or gourmet interest in cooking with those of blog writing and photography. The majority of blogs use pictures taken by the author himself/herself and some of them focus specifically on photography. You can showcase a variety of things i.e. recipes, photography, restaurants’ review, etc.

In a crisis, the world’s focus turned to food. Home cooking is currently huge right now out of necessity. Food has always been a big topic. If you can come up with trendy recipes and take great pictures, you have a winning format for a food blog. Baking has been big ever since the Great British Bake Off launched and people are currently turning to cakes and treats to cheer themselves up. People love to explore different kinds of food or their recipes.

Even though most bloggers aren't necessarily experts in their area of practice, this doesn't discourage online traffic. In fact, influencer audiences are highly reactive to content like photos, videos, precise instructions or descriptions with regard to the flow of cooking, eating, or even dieting. The loyalty consumers exhibit to bloggers they follow presents those bloggers with inconspicuous business opportunities. The majority of feedback is positive and suggestive.

For the most part, people follow these blogs to experiment with new recipes, become aware of new food trends, restaurants, and other creative ideas these thought leaders have to offer. Primarily, foodies and popular bloggers are informative and persuasive, having been posed between consumers and producers. As a result, huge parts of the culinary landscape have sparked a new level of public interest.

Cookbooks have made a comeback, popular chefs are treated like celebrities, and dieting trends have gained more momentum than ever. All of this can be attributed to the easily read content that bloggers post. The impact of processing or cognitive fluency is in play when discussing the most impactful blog posts, the bloggers who write, make visual demonstrations, guides, and other content that is easily digestible for consumers often yield the most feedback not only in terms of likes but comments and shares as well. Being a food expert has almost nothing to do with running a successful food blog.

The blogger's persona, persuasion, and engagement style are the main components, aside from content, are main determinants of the amount of influence a blogger gains.

EXPERIENCE AND STORIES

Sometimes you need to remind your audience that even you were in their shoes. Experience blogs refer to the ones that let you share your personal experiences anywhere in the whole world. Personal experiences and stories are by far the best way you can connect with your audience because they serve as evidence that whatever problems your audience is dealing with, they can be overcome.

They are also what help your audience to see that you’re a normal person and not just some big influencer persona on the internet that just “got lucky. “Following people on the internet is a little like watching people on TV. We tend to feel like they aren’t “normal” people with “normal” problems.

This is the most valuable topic in today’s time when people are suffering from mental health issues and depressions. It makes people aware of the people who have had similar experiences like them and have overcome them. It gives the audience a lot of strength and motivation and therefore is seen to gain a lot of popularity in these days. 

DIY (Do it yourself)

It is the method of building, modifying, or repairing things without the direct aid of experts or professionals. Academic research has described DIY as behaviors where "individuals engage raw and semi-raw materials and parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment. It encourages one to use their own hands and handcraft them.

Whether it is art, cooking, a home makeover or dressing makeover, handmade gifts, holiday decor advice you will always find a blog with unique and superb ideas. Ideas that can help you save on money and transform from boring to fabulous.

People will never miss an idea you can borrow that helps you craft your unique stuff and transform. The good thing about doing it yourself, you get to customize the craft to fit your taste and preference by implementing the ideas you learn.

Imagine you can recycle some materials you thought were trash and make up a pretty craft out of it. One of the most popular blog sites are: Remodelaholic, A Pair & a Spare, Fall for DIY. 

TRAVEL

The idea of “getting paid to travel the world” seems like an amazing thing to try to do. A travel blogger is someone who travels around the world collecting material for writing about their travel experiences, deriving income from a variety of on-line and off-line sources. It refers to a freelance writer who maintains their own blog site and attempts to derive income from the value in their written articles and features.

The travel blogger must travel to a destination country (or more typically, a series of countries) in order to obtain exciting, informative experiences which he or she will then host on their blog site. They will also usually be required to upload good quality photography to illustrate the pieces.

Although the actual process of traveling and blogging does not result in any form of salary, revenues can be obtained from a variety of methods. The first is from advertising; a popular blog site with many thousands of followers represents a valuable marketing channel, both for product suppliers and for hospitality destinations. Often, a hotel may contact a blogger and offer them a free stay in exchange for a positive feature about their property. 

Other companies may offer the blogger free travel equipment, or simply purchase banner advertising on the site. Additionally, completed features hosted on the blog can be offered to print media who will publish travel stories in exchange for cash. Travel blogs let people know about a certain kind of destination, restaurant, or a spot. It makes people aware of the 

BEAUTY

Beauty bloggers have to create a lot of content. The blog about makeup, hairstyles, skincare products, outfits, and pretty much anything else that falls under the category of “beauty.” They take photos of hair and makeup, so some knowledge of lighting and photography is important. And they make videos showing their readers how to create their own looks.

It’s a lot of work, but it’s done by people passionate about the beauty industry. In addition to blogging, beauty bloggers have to keep their social media up-to-date. They post engaging photos to their Instagram and Facebook accounts. They tweet regularly and often run YouTube channels.

One can post different kinds of content pieces here such as Product reviews product comparison, shopping haul, daily beauty routine, hair care routine, etc. People who aim at becoming a makeup artist, hairstylist, or even want to do self-make up get many ideas from this.

If you want to keep up with the best beauty blogs, you can’t publish on a random schedule. You need to commit to a regular publishing schedule and stick to it. Make sure your blog posts are always engaging, easy to read, and share-worthy. Some of the famous beauty bloggers are Pixy woo, Fleur de force, Estee Lalonde, etc.

HOW-TO-GUIDES:

In today’s time, everybody is fond of learning or doing something new or might as well explore different things. It is very easy to think about doing something new or unfamiliar and it might also excite the person from the thought of doing a new thing but it is not that easy to perform that very thing or task on your own without any help or guide.

How to (guides) blogs basically acknowledge people with different kinds of ways or a particular way to do something. It can be anything like a guide to operate a laptop or to set up your furniture. People appreciate such kind of blogs because it makes their task easier and a large amount of admiration is shown when the results are great by following the guide blog. These are usually very instructional in nature and can come in the following forms:

• Beginner guides: They are very basic and are intended to start from square 1 and teach a complete beginner on a topic.
• Ultimate guides: Similar to the beginner guides but are often more comprehensive (or just differ in the title)
• Tutorials: Because you are explaining “how-to” do something, you can also structure these more like a tutorial with detailed instructions.

These posts can also be related to the following topics or ideas:

• Solving a problem — How to lose weight fast
• Achieving a goal — How to build an email list

The part which is the most attractive for the audience is that it tries to solve their query or problem. It shows you the perfect path to follow in order to achieve a goal or get a good result

TRENDING TOPICS AND NEWS

People are always curious to know about the ongoing around them or some gossip which would spice up their life and that is why these types of blogs satisfy the needs of the audience by providing them with information regarding such topics. There is always some new fad or craze in the headlines every month, week, etc.

They talk about the new topic in their blog niche which catches your readers’ attention because fewer people are talking about it.

Rather than giving straight facts or a general overview of a particular topic, they consider being a little more polarising a strong. Which showcase their honesty and opinions.

Here are some examples from various blog topics: Health: new fad diet, Travel: the latest news on carbon emissions, Politics: election news (there’s always SOMETHING here), Pets: latest news on pets traveling on airplanes, Beauty: anything on anti-aging technologies is always a hot topic to discuss, Business: taxes and legal are topics that are always being updated

In short, it consists of all the topics merged together by summarising the most valuable information that would make the audience interested. 

FREQUENTLY ASKED QUESTIONS

When you answer your audience’s most important questions, it helps to build more trust in your relationship with them and make them more likely to purchase something from you. These types of blogs fulfill or satisfy the demands of the people by answering the most common questions that arise in the mind of most people. They help to reduce the curiosity or stress in the people which might be caused due to certain doubts or questions in their mind. For instance, the questions can be related to any topic.

The questions can be related to weight loss, or a new law that is made or even about depression. It also acknowledges people that they are not the only ones who are curious to know about a particular thing and boosts up their confidence. Also, for those who fail to ask questions from their companions, family or anyone due to shame get a chance to get their answers from this kind of blogs because they try to answer almost every basic question. There are ways by which the bloggers get to know about these questions:

• Comment sections on their post
• Their inboxes 
• Email Responses 
• Facebook walls

MYTHS

Myth is a folklore genre consisting of narratives or stories that play a fundamental role in a society, such as foundational tales of origin myths. The main characters in myths are usually gods, demigods, or supernatural humans.

People are skeptical of information and products online because they don’t generally know or trust you. However, people do appreciate those who try to break their miss-conceptions or try to solve their doubts. These types of blogs work on that and help people to know better about the world. They basically try to prove that things that are said to be true may or may not be true due to a few reasons. They provide a detailed set of events or causes that makes the audience believe that a particular thing is just a myth.  

Busting common myths and misconceptions can help educate your audience in a better way and show them the reality. These posts can also provide a “shock” factor to your audience because you’re delivering information that is generally contrary to their belief.

The best example that can be taken for this is that there is a common misconception that bloggers don’t make much or a common perception that they don’t make enough to earn a full-time income or A lot of people believe that bloggers are just running their blog as a side project or hobby rather than as a full-time business which is just a myth because a blogger might not earn in the beginning but once he/she starts posting blogs that connect them with the audience, they have a way to go! 

In today's competitive business environment, employees are constantly vying for ways to climb the corporate ladder. Looking to make steady gains over time, they work hard, diligently putting in the effort to ensure that they get noticed. Over time, they climb the proverbial ladder, increasing their pay while also increasing their level of responsibilities.

As much as the world is gripped in this rat race, there are those that dream to exit this constant and never-ending battle of wits. The creative lot -- those that are looking to express themselves in a medium that doesn't involve three-piece suits and the doldrums of boardroom meetings -- are opting to live an untethered life.

The internet has afforded us that freedom. We have the freedom to become digital nomads and earn an income from anywhere in the world. The majority of those that succeed in this endeavor opt for starting a blog. However, it may sound easy, but in many cases, it’s about more than just sticking to your decided subject. You have to dig deeper, find what’s working, and find what questions people in your niche are asking. Answering questions and providing relevant information, these are the greatest goals of any single blog post. 

Blogging is growing more and more popular every day. There are thousands of bloggers blogging on different niche or categories. People blog for various reasons. Some bloggers blog to share knowledge, some blog as a hobby, and some blog to make some money online. While browsing through a blog, you encounter a lot of different thoughts and opinions which can really shape the way you see things.

People have become drawn to these sites because now they have the means to know that they are not the only ones that feel a particular way and more importantly, share with other people they already know either in real life or on social media. 

Diversity in thought is just one of the many intriguing things you will meet on these sites. In simple terms, blogs get people talking. They gain traffic on controversial or trending topics and since many people have tended to adopt popular culture nowadays, it has done a great deal towards making blogs extremely popular and attract a wide base for users.

Writer: Anisha Kapoor

Editor: Sonal Kamble