TechSpeak By Sankalp

  PAY PER CLICK (PPC) ADVERTISING The world today is going all digital. From a pencil to a car, everything is available online. The internet has enabled us to find our quick fixes with just a click. Given the recent dreadful turns when the COVID-19 disease has put the whole world into lockdown the only convenient means to satisfy our needs is available in the digital world. Businesses especially, now more than ever are giving substantial gravity to internet marketing. A striking tool in internet marketing is PAY-PER-CLICK (PPC) ADVERTISING. You must have acknowledged that when you search for something on the internet certain links appear on top in the form of ads or you must have encountered pop-up ads while surfing the internet. That is PPC ADVERTISING.  PPC Advertising is a model of internet marketing under which organizations could promote and advertise their products and services online in the form of an ad and every time their ad is clicked upon by the users they have to ...

  Machine Learning                                                      Machine learning (ML) is the study of computer algorithms . It is a subset of artificial intelligence. To make predictions and decisions, machine learning algorithms build a  mathematical model  based on sample data, known as " training data ". Machine learning focuses on making predictions using computers , so it is closely related to  computational statistics . Machine learning algorithms are used in a wide variety of applications, such as  email filtering ,  computer vision , etc. It involves computers discovering how they can perform tasks without being explicitly programmed. It also involves computers learning from data ...

  Booming Technologies Technology is the lifeblood of our existence. Without it, we cannot comprehend our daily activities which are intertwined with the world around us. Connectivity is the purpose; technology is the fuel that fulfills that purpose. The evolution of technology has given us variation in inventions. From innovation in agriculture to gunpowder, from locomotives to AI, technology has truly evolved. However, technology today is a step ahead of connectivity and is moving ahead to enable automation and artificial intelligence. . Why do things that can be done by others? Given below are some of the technologies under development and are likely to have a huge impact on the world (not in the order of rankings). Artificial Intelligence (AI) AI refers to enabling machines to think and mimic like humans. They are programmed to simulate human intelligence and exhibit traits such as problem-solving. In 1995, AI came into being as an academic discipline. AI was based on the assum...

  THE INTERNET OF THINGS (IoT) In this fast-growing world with constant technological advancement, the trending topics of interest are mainly the internet of things, machine learning, artificial intelligence, virtual reality, augmented reality, etc. These terms are related to data analysis. These terms coined not more than a decade ago, have become so common as if they hold with them our future world. This attention is well deserved, as they are really interested in probing concepts. They seem to connect the world of imagination to reality. All of them have a great scope of research. So let’s discuss one of these technological advancements; IoT which is believed to be the leading technology behind many future innovations. According to IoT analytics estimates, there were roughly 9.5 billion connected IoT devices at the end of 2019. Internet of things (IoT) simply means a system of interrelated devices that are capable of transferring data over a network without requiring human-to-hu...

IMPACT OF TECHNOLOGY How technology has influenced our lives   Technology comes from the Greek words “techne” meaning art, skill, craft, way, manner, or means by which things are gained and “ logos” meaning expression . It literally translates to the expression of skill, art, manner, science, etc.   Today, believing that technology doesn’t play an important role in improving our day to day lives will be a foolish statement. The scope of technology is unimaginable. We think we’ve come so far and ahead with the help of technology but, intriguingly, we’ve just scratched the surface and the possibilities are infinite and unlimited.  In the primitive days (4500-3300 BC) man invented the wooden wheel.  It was the greatest invention of the time and would change the course of transportation. And further, after the domestication of horses, the legendary horse chariot improved the transportation of goods and people, substituting the need for hard work by a man, with...

  COMPUTERISED WORLD 2020-year of digital boost   As the world continues its battle to contain the novel coronavirus pandemic for more than 9 months now, it’s hard to remember a time before COVID-19 where there were no masks, no need to socially distance ourselves, running trains, busy roads, and whatnot. The lives of people around the globe came to a screeching halt earlier this year, with the virus forcing most to stay at home, order necessities online, and avoid physical interaction as precautionary steps. Stuck at home during the coronavirus pandemic, with movie theatres closed and no restaurants to dine in, people have been spending more of their lives online. Technology offers vital weapons for effectively monitoring and controlling disease outbreaks, as humans simply cannot operate and match the scale and speed at which artificial intelligence-powered machines can operate. Education, defense, medicine, business, entertainment, communication, and almost every other thing...